There is an old saying “Never judge a book by its cover”, and while the sentiment is correct, the actual saying is wrong. Invariably, when you walk into a bookshop today, you’re immediately placed in front of a display unit with at least forty books, probably with a special offer. As you walk into the shop, depending on the size of it, you might see between two and twenty more of these display units, and then you also have to deal with the shelf units all around the shop, so unless you know exactly what book you were going to buy, you’ve got a massive amount of titles to choose from. So how do you decide which book to buy?
Well, the biggest clues as to whether you’ll like a book are on the cover! Publishers spend time and money deciding how to market a book, and who they want to attract to buy it. So make use of the information they’re giving you to choose your book.
First things first. One of the biggest giveaways on a book is simply the authors name. I don’t know about you, but if I’ve read a book I like, then I’ll definitely look out for other books by that author. I may also look out for books by authors I’ve heard talk on radio or television, or reviews of books on podcasts, so that’s clue number one.
Next up is the title. Authors, editors and publishers put a lot of thought into the title of books, so take something from that. The title of some novels has put me off, and there are some authors whose titles appear pretentious and I’ve avoided those as well. But it’s there on the cover, so don’t ignore it!
Most books will also have a little piece about the plot of the book. There are people whose job it is to write these, and their task is to summarise what the story is about in usually around 50-100 words without giving away any spoilers. What is interesting for me is where this information is placed. Sometimes this is on the back cover of the book, so it’s easy to find out what the book is about, but sometimes, if it’s a hardback book, it can be on the inside front cover of the book. There are occasions, though, where there is nothing on the book to tell you what the plot is about. This is a big mistake by publishers, if you ask me, as it means that they are assuming that the authors name alone can sell a book. This may be true in some cases, but I rarely by a book where there is no synopsis on the cover for me to read. But, if it is there – use it! Read what they have to say and see if it grabs your attention. If you start to read it and can’t even get to the end without being distracted – you’re probably not going to finish the book either, so put it back and choose something else!
Some publishers will also print quotations from reviews. Beware! These are sometimes quotes from reviews that refer to other books by the author, not necessarily this one. And don’t forget, they’re a small piece out of a long review, and are therefore out of context and may not reflect the tone of the reviewer at all. For example, there might be a quote for a national newspaper that says, “Enthralling and dynamic”, but when you read the full review, the full phrase might have been, “Enthralling and dynamic is not how I would describe this book”, or, “The opening chapter was enthralling and dynamic, but the book went downhill from there”. I’m always wary of quotes from reviews, and personally, try to ignore them! It’s always worth noting who the reviewers are – do you really want to rely on the review of a particular magazine, or a newspaper normally associated with a particular political party, or even another author who you don’t like? Think carefully before deciding on a book based on a quote from a review.
Most important for me is the cover design. Does the cover catch your eye? Photograph or realistic drawing or cartoon? Glitter? Typeface? Embossing? Again, publishers put a lot of time, effort and money into designing covers for books. Some authors will have series of novels, and each may have a specific design style. As an example, I’ve read Alexander McCall Smith books from three of his different series, The No. 1 Ladies Detective Agency, the 44 Scotland Street and the Isabel Dalhousie series. All have their own separate design styles, so you immediately know which series the book you are looking at belongs to. All use illustrations on the cover designs, and these illustrations try to tell you something about the style of book you’re reading. Warm African colours, motifs and designs on The No. 1 Ladies Detective Agency books; stoic, architectural but informal designs on the 44 Scotland Street novels; stylised and stylish, slightly more formal designs on the Isabel Dalhousie covers. These reflect the style of writing you’ll find in these series of books. One of the authors I like to read is Alexandra Potter, and her first two books were published by Fourth Estate, and I thought the cover designs perfectly summed up the style of the novels – fun, modern, witty and romantic. She moved to a couple of different publishers for her other novels, and the designs have changed with each publisher, and they’re being pushed into a more generic romance style of cover, and I don’t know whether it’s because the publishers and editors are pushing the author down that route, or whether they’re just reflecting the authors style as it has changed over her career, but the novels aren’t as enjoyable as those first two. So, again for me, that reflects that the cover design is a good indicator of whether I will like the book.
I think perhaps my favourite book cover design recently has been the Jasper Fforde series of books published by Hodder in the UK. They are very stylized and immediately recognisable, funny and clever, cheerful and colourful, and perfectly sum up what you can expect to find in the novels. I absolutely love both the covers and the books.
So, all the information you need to know about whether you like a book should be provided on the cover, you just have to learn how to interpret it and decide if the book is for you. And if you’re not sure, leave the book this time, but if it catches your attention again next time you go looking for a book, give it a go. But, don’t forget, life is too short to read books you don’t enjoy, so if you start a book, and aren’t enjoying it, put it down and read something else! Don’t feel you have to finish just because you’ve started it, as that’s a sure fire way to put you off reading in general. Don’t think you have to read a book because other people say you must read it. Don’t let judging panels and awards make you think you must read a book because “it must be good if it won the Orange prize”. Unless you’re reading a book for education or work, it’s entertainment and should be viewed as such. Everyone is different, and everyone likes different books, so read what you want and read what you enjoy, and don’t let anyone tell you otherwise!